Demand for digital marketing in the present time
What is Digital Marketing and why demand for digital marketing?
In today’s era everything has gone online. Internet has made our life better and through this we can enjoy many facilities only through phone or laptop, that is reason demand of digital marketing.
We can easily do many things with the help of internet like online shopping, ticket booking, recharge, bill payment, online transaction etc. Due to this interest of users towards the Internet, businesses are adopting digital marketing.
Looking at the market data, about 85% of buyers do online research before buying another person’s product or service. In such times digital marketing becomes very important for any company or business.
What is the meaning of digital marketing?
In today’s era everything has gone online. Internet has made our life better and through this we can enjoy many facilities only through phone or laptop.
We can easily do many things with the help of internet like online shopping, ticket booking, recharge, bill payment, online transaction etc. Due to this interest of users towards the Internet, businesses are adopting digital marketing.
Looking at the market data, about 85% of buyers do online research before buying another person’s product or service. In such times digital marketing becomes very important for any company or business.
Why is digital marketing necessary?
The response to display your goods and services through digital medium is called digital marketing. Digital marketing is done through the Internet. We may connect to the Internet through computers, mobile phones, laptops, website advertisements or any other application.
Digital marketing is a very easy way to reach new customers. It carries out marketing activities. It can also be called online marketing. Digital marketing is used to reach more and more people in less time. This is a developing area for technology development.
Digital marketing allows the producer to reach his customer as well as keep an eye on their activities and their needs. Where is the customer trend, what does the customer want, and when does the customer want to buy all these can be discussed through digital marketing? Simply put, digital marketing is one of the best ways to reach customers through digital technology.
The demand for digital marketing in the present time
Change is the law of life; You all know this. A lot has changed in earlier times and in today’s life and today is the age of internet. Today all kinds of people are connected to the Internet; Because of all this it is easy to gather all the people at one place which was not possible in earlier times. Through internet we can also establish good relationship between all businessmen and customers.
The demand for digital marketing is seeing a lot of strength at the present time. The trader who is making his goods is now easily delivering it to the customer. This is giving a big boost to digital business.
Earlier I had to resort to advertisements. The customer sees it, likes it, buys it again. But now the goods can be sent directly to the consumer. Every person is using Google, Facebook, YouTube etc, Merchant shows their product to the customer through social media medium. And this business is accessible to all – merchants and consumers as well.
Types of Digital Marketing
First of all let us tell you that ‘Internet’ is the only means of doing digital marketing. We can do digital marketing through various websites on the internet itself. types of digital marketing
(i) Search Engine Optimization or SEO
This is a technical means in which Google keeps your website at the top of the search engine results, which increases the number of visitors. For this, we have to build and optimize our website according to keywords and SEO guidelines.
(ii) Social Media
Social media is made up of many websites – such as Facebook, Twitter, Instagram, LinkedIn, etc. Through social media, a person can easily put his views in front of thousands of people. You are well versed in social media. When we visit this site, we see advertisements of any other website on it at some interval of time, it is an effective and effective means of advertising.
(iii) Email Marketing
E-mail marketing is the reach of any company through e-mail advertising its products to the people at a time. Email marketing is necessary for every company in every way because any company gives new offers and discounts to the customers on time, for which email marketing is a very effective way.
(iv) YouTube Channel
Social media is a medium in which manufacturers have to reach their products directly to the people using social media. People can also express their reaction on this. Social media is the medium where a large number of people are present or say a large number of users/viewers on YouTube. It is an accessible and very popular medium to showcase your product to the public by making videos.
(v) Affiliate Marketing
Affiliate marketing is the remuneration received by advertising products through a website, blog or link. Under this, you create your link and put your product on that link. When a customer buys your product by clicking on that link, you get paid some % for it.
(vi) Apps Marketing
Apps marketing is the process of creating different apps on the internet, reaching people and promoting your product on it. This is a very good way of digital marketing because nowadays a large number of people are using smartphones. Big companies make their own apps and deliver the apps to the people.
Digital marketing has become a medium using which marketing (business) can be increased. Everyone benefits from its use. This harmony can be accomplished through digital marketing by creating a good rapport between the consumer and the merchant. Digital marketing is a good example of modernity.
