Google Analytics is a free tool of Google Marketing Platform, from which you can get complete information about the traffic coming to your blog website and your audience.
When a business understands its Customers and Customer Behavior, then they can grow their business in an even more successful way and Google Analytics helps you in all these tasks.
Simple Meaning of Google Analytics
In simple language, Google Analytics means a free tracking tool by which you can attach to your website and understand the activities, sources of traffic, location of visitors, real-time visitors and their behavior.
How Does Google Analytics Works?
Then as soon as visitors come to your website, this code will be activated and after collecting very important data from your website, the record and stat of all of them will come out and show you, so that you will be able to grow your website and business in a better way.
Use of Google Analytics?
- You can check the performance of your website and blog
- You can see differently how much traffic is coming to your blog and website from google, from forums and in social media.
- How many people visit your website in real time and how much traffic comes to your website daily.
- You can see which articles and pages people are reading more.
- You can identify your audience and understand their behavior
What is Bounce Rate in google analytics?
So, let’s go and tell you what is the bounce rate and from where you can find out the bounce rate of your website and blog.
The meaning of Bounce Rate directly depends on the behavior of your website and blog visitors, which means that if any visitor came to any post or page of your website and he only read that post and did not go to any other post and neither if you spent more time in your website then here you got 100% bounce rate from that visitor.
Similarly, if 70 visitors out of total 100 visitors leave only after reading the same page on which they come, then you will get 70% bonus rate.
High bounce rate is not right for google and your SEO, this proves that user engagement is low in your blog and very useful information or relevant information is not being given in your website.
Due to which people are not visiting your website well and just reading the same page and leaving.
Google Analytics Required
If you also want to grow your website and blog, then you must also add your blog and website to google analytics.