Google Map Implementation

Everyone has their favourite Google app, and mine is – without a doubt – Google Maps. Sure, Google Now is incredibly impressive (and getting better all the time, thanks to Google’s artificial intelligence, RankBrain), but Maps is one of the apps that Google has spent the most time refining and improving, and the results speak for themselves.

Although I pride myself on my strong natural sense of direction, I use Google Maps all the time. Where would we be without Google’s omnipresent GPS data to guide us? Probably driving off cliffs or getting lost in fields, if Apple’s attempts to match Google Maps is any indication (yes, I know, it’s better than it was, but it’s still terrible). Google Maps is undoubtedly one of the most useful tools Google has given to the world. Still, it’s much more than a means of getting around without resorting to folding paper maps (bad) or asking people for directions (worse) – it’s an incredibly powerful marketing tool.

In this post, I’ll walk you through how digital marketers can – and should – be using Google Maps marketing as part of their wider digital marketing strategies. We’ll cover essential features and things you absolutely must be doing, as well as some nifty, lesser-known tips and tricks to help your customers find you.