Lecture 1
Fundamental of Digital Marketing

In this lecture, Basic Digital marketing course new Delhi – Digital Expert provide complete information related to Digital Marketing

• What is Online Marketing/Digital Marketing?
• Importance of Digital Marketing
• How Online Marketing Works?
• Preface of Online Marketing.
• Significance of SEO
• Main Search Engine
• How do Search Engines work?

What is Online Marketing/Digital Marketing?

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

If you’re new to digital marketing, it may feel overwhelming.

We get that…

But in many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.

Now, think about the last important purchase you made. Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office.

Regardless of what it was, you probably began by searching the Internet to learn more and find your best options. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted with, and the solutions, features, and pricing you researched.

in this Lecture, the Basic Digital marketing course new Delhi explains you real-life scanario.

Searching on Search Engine Like Google Bing Etc. Apart from these, there are lots of search engines also available in the Internet world. Like