Affiliate Marketing is very similar to PPC Advertising. In this process, we ask other websites (your affiliates) to advertise your products and services. You pay your affiliates every time they direct an Internet user to your website. Affiliate Internet Marketing is a very cost effective way of marketing, as it is based on a Pay-for-Performance model i.e. you only pay your affiliate for each click (pay-per -click), registration (pay-per-lead) , sale (pay-per-sale) or cost per thousand impressions (CPM).